instagram marketing trends 2020

Posted By on January 9, 2021

@YaraShahidi @KadeSpice @IngridNilsen pic.twitter.com/0QmpHwpxYw, — Instagram (@instagram) October 22, 2019. create polls using Instagram Stories stickers. Due to the versatility of Instagram Stories, it has become an important aspect of any marketer’s Instagram marketing strategy. We have a chance to do something about it. Maxwell Gollin . Go live during a brand event and make your Instagram followers a part of the experience, even if it is from a distance. Add Your Link in Bio & Drive Traffic from Instagram. Following are some of the numerous ways in which you can leverage Stories for your Instagram marketing: A lot of brands use Instagram Stories to promote their deals, giveaways, contests or just to feature display or short-form video ads. As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. Here’s a good example of an Instagram Stories ad that follows the above-mentioned best practices. Personalization is a Big B2B Marketing Trends in 2020 You can use polls to gather consumer insights and understand consumer preferences for your brand or products. So we could see an increase in using AR for e-commerce in 2020, too. According to our research, caption length on Instagram has doubled since 2016! This trend brings Instagrammers together, makes Instagram a more social place for creators and their followers. Ever since its launch in 2016, Instagram Stories has been an important part of Instagram marketing. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. Brand-influencer collaborations will continue to be the backbone of most marketers’ Instagram marketing strategies. Stay tuned, because we’ll be launching our own IGTV series, The Tea with Taylor (that’s me! ☀️, A post shared by SoulCycle (@soulcycle) on Oct 27, 2019 at 3:28pm PDT. Previous post. Instagram Marketing Trends To Follow In 2020. by Adeline Li | Mar 4, 2020 | Media Marketing, Media Marketing (Intermediate) Keeping your business afloat and profitable is tough work – from marketing, advertising, sales to employee management. var script = document.createElement('script'); Over the years, Instagram has undergone radical changes. Live videos are engaging and interactive and you should start using these for your business, if you’re not already doing so. This trend is also good news for video content! A few months ago, we wrote a blog post about how TikTok’s video editor is the perfect app for editing Instagram Stories. Instagram is all about sharing curated content, so you don’t really need to create fresh content every single time. It allows people to discover new Instagrammers as they continue to follow the journey on the train. When a viewer watches an episode in the series, the next episode will automatically be recommended for continued viewing. Things you see other Instagrammers do more and more. Meet Whirl—our light, fluffy, antioxidant-packed moisturizer that leaves skin feeling hydrated and looking plump, even, and as glowy as it gets ✨. Along with other social media platforms, Instagram has been on the rise these past years. Visit our blog post at the link in bio. 9 of the most important Instagram trends in 2020. Earlier, Instagram marketing used to be limited to branded posts and content. This is specifically applicable in case of Instagram marketing. Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. if (window.convertflow == undefined) { In carousel ads, you can add 3 images or videos in one ad. Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. Make sure that the ad is simple and easy-to-understand as it will be visible only for a few seconds, so people should know immediately what your ad is all about. For example, many videos are shot in the basements of parents’ homes, instead of in well-lit, Instagrammable living rooms. But like I said, this is dependant upon Instagram expanding their hidden likes test, but I’m predicting that likes will be hidden permanently in 2020. Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app: Both of these features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020. You are here: Ephemeral content is short-lived content that has been rapidly growing for several years now. The Explore Tab Content Has Grown Multifold. And the fact that influencer content is considered more authentic than brand content, will be the key driving factor for this trend. Your business can use these trends to create a winning Instagram marketing strategy in the next year. There are many Instagram hashtag trends 2019 has started–and they’re likely to keep trending in 2020. Link in bio for the story! testing hiding likes on accounts all around the world, how TikTok’s video editor is the perfect app for editing Instagram Stories, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. Also, the new feature of IGTV provided the choice to post long-form vertical videos on Instagram. Instagram isn’t going anywhere. This is still cheaper than the thousands of dollars that brands spend on traditional advertising. 2020 is set to be a monumental year for Instagram, with the platform turning 10 years old later this year. So while Instagram is moving away from public engagement numbers and their algorithm is making it more difficult to have your content seen by your followers, TikTok is offering the complete opposite to marketers. Micro-influencers (10-100k followers) found success as they have higher engagement rates than macro-influencers, and their recommendations can come across more like a trusted recommendation from a friend rather than an #ad. We all are aware of the shoppable posts, but Instagram selling has evolved beyond that now. ⁠⠀ ⁠⠀ And if you're still reading this, well, case in point! Most Valuable Instagram Marketing Trends for 2020. Facebook’s strategy to compete with TikTok is to first win in markets where TikTok isn’t popular yet, like Mexico and Brazil. Later that came the time of influencer marketing with the addition of Instagram stories, brands found in a different way to promote on Instagram. Latest; Trending; Instagram Influencer Marketing Trends That Will Matter Most in 2020. This trend is line with the overall shift to making influencer marketing a more conversion-oriented channel in 2020, and you can expect to see more brands creating Instagram-friendly affiliate programs for their loyal customers. Marketers have realised this opportunity and are now investing in Instagram Stories ads more than ever. Here are some other ideas of how you can leverage this trend and use Instagram live for your business. Share 2. Thanks to our friends at Later, we’ve got you covered! A s 2020 approaches, we’re all looking for Instagram’s upcoming trends to plan our marketing strategy for the year. Kortom: 2020 wordt een interessant jaar voor Instagram en voorlopig hoeven we niet bang te zijn dat dit grote avontuur ophoudt. Create “micro-blogs” about a topic related to your brand on your Instagram feed. Instagram Stories Will Continue Gaining Traction, 7. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. Despite this, the @u.s.forestservice is recommending to exempt Alaska’s Tongass National Forest from the Rule, which would open up this pristine landscape to logging, road-building and other development. So, watch out for these and, hopefully, many more such exciting features from Instagram in 2020. Here are some ways in which you can make your Instagram content interactive. MY BBYS #chasehudson #chaserxcharli #charlidamelio #lilhuddy, A post shared by + = ❤ (@chacha4ever_y) on Jan 1, 2020 at 5:42pm PST. Keep text content to a minimum and add visuals to immediately grab the audience's attention. A post shared by isalis (@shopisalis) on Nov 29, 2019 at 2:21pm PST. Answering all your burning questions that came through a few weeks ago! And what you can do with particles, like creating rain or fireflies: Fireflies, confetti, and rain are just some of the things you can create in AR when using particles in Spark AR Studio. Met zoveel functies, typen content, onderwerpen en stijlen is het moeilijk om te weten wat er nou ‘populair’ is op Instagram. They can comment and ask questions that you can answer instantly. But there’s more to the AR trend than just pretty filters, as evidenced by the viral “Which Disney Character Are You?” filter that exploded over the Christmas break, which led to similar filters being created for Harry Potter, Pokemon, and Sailor Moon characters. Here are some tips for applying this trend to your 2020 Instagram marketing strategy: Flip the script and think about what you want to say in your caption first , and then find a photo to match. Here’s an example: Create a quiz and give your audience a chance to test their knowledge. In November 2020, it was officially announced that Instagram would become more search-friendly. The more responses you get, the better it is for you. 9 Instagram marketing trends changing the industry in 2020. 06/01/2020 0 Comments By David Pittaway Reading Time: 6 Minutes Social media has become an incredible marketing tool. Here’s an example of target tracking filters: Introducing target tracking for Instagram — as part of today’s v76 release, creators can begin using target tracking on Instagram effects, to build world #AR experiences. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Firstly, Instagram marketing utilized to be limited to branded posts and content. Ready? Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. As you probably already … There is an entire community of online sellers that sell exclusively through Instagram. And in 2019, they made some major strides thanks to huge changes and improvements to IGTV features. IGTV abandoned their “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile. You can have 20 followers, create one video, and get over 1 million views and thousands of followers (it happened to me last week!). Let’s start. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) That’s how trends work. Instagram has moved from just a social media platform into a powerful e-commerce platform where followers are easily turned into customers. But Instagram has made this otherwise unpopular video format quite popular and trending. This trend will continue to grow as it allows brands to showcase their products and drive sales conversions. It will be interesting to see what you’ve noticed too. A Facebook IQ survey revealed that people use Instagram for product discovery (83%), product research (81%), and making purchase decisions (80%). She uses the link in her bio to drive to a landing page that has her affiliate links listed for 10% off: When she posts about a partner brand in her feed or stories, she’ll direct her followers to the link in her bio for 10% off. In the coming year, you or someone else may be looking to see an updated list. In a good way. (But if you’re choosing influencers based solely on engagement instead of reach, watch this video). Instagram Marketing. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. This means that whether you’re a business owner, marketer, or influencer, you need to be on Instagram. Top Instagram Marketing Trends for 2020. 25 Social Media Pros & Instagram Marketing Experts Reveal the Most Important Instagram Trends to be Aware of in 2020 & Beyond. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Be the first to know about the latest Instagram trends. Remember: your Instagram profile and the overall look of your feed is what converts a visitor into a follower, so while the perfectly curated aesthetic is out, it’s still important that your feed generally fits together. Every piece is so effortlessly chic. For beauty brands, 2020 is the year of more. As creators, users, and brands have placed a greater emphasis on likes in recent years, the amount of feed posts has declined each year. The brand’s Instagram Highlights are filled with stories about influencer trips and events that they have hosted. I know this is a post about Instagram marketing trends, but you really can’t talk about Instagram in 2020 without talking about TikTok. December 12, 2020. More is More. Another great way to use Instagram Live is to conduct an interview with an industry expert or influencer. Learn more at the link in bio and tell us what you plan to create with target tracking below. Colin and I are having a hard time getting in the same room for longer than 30 min. Tweets and memes have become the most popular type of humorous Instagram content and this trend will grow further in 2020. You can use live videos to host a Q&A session with your audience where you can answer their queries. Within these areas of growth, however, I believe there are several trends and shifts that are coming our way. From in-app shopping to major Stories updates, these are the biggest Instagram trends to look out for this year. One of the most fun Instagram marketing trends to come out of 2019 was the explosion of AR filters! Revolve is a clothing brand that often uses this strategy. document.body.appendChild(script); Conclusie. We’re going to be creating a lot more TikTok content in 2020, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. For posts, you can add an image with a question and ask people to submit their answers in the comments. That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. 1. When is the best time to post on Instagram? But beyond benefits, it’s also genuine, and as a marketer in 2020, your brand voice and caption copy will be more important than ever. This trend will grow stronger in 2020 and that is why you should invest in these if you’re not already doing so. Here Are Some Of The Best Influencer Marketing Trends To Follow In 2020 01. Sign up for our newsletter and get the freshest tips and tricks, delivered to … But by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post. Here is a look at the top Instagram business and marketing trends for 2021. The most recent addition, IGTV, provided the option to post long-form vertical videos. This offers a lot of possibilities for your business to engage your audience. And increased competition and the need for ad revenue will likely inspire many new Instagram updates going forward. But you won’t need to spend thousands of dollars on a highly produced video in order to reap the rewards: in 2020, expect to see a lot more video on your feed and stories, but the video will look a lot more authentic and real-time. And it’s not just limited to brands adding direct buy links to their product posts. Now taking questions for next week! Wil jij op een interactieve wijze Amsterdam verkennen? The transient nature of Stories develops a sense of urgency, which is ideal for promoting deals and giveaways. Use these trends to plan your 2020 Instagram marketing strategy and run a successful Instagram account. In August, Instagram opened up the Spark AR program to everyone, allowing artists and brands to create AR effects (aka stories filters) for the masses. Instagram’s visual style allows for a virtual product display and the right hashtags to help the brands to reach the right audience. Use a live video to demonstrate how to use your product in different ways. Following are some trends that will drive the Instagram shopping options in 2020: In 2017, Instagram launched a feature that allowed adding links to Stories. Dat kan zo! You can use a free visual Instagram planner like Later to plan the look of your feed before you post right from your desktop, and easily drag-and-drop to re-arrange until you find the look you love! Tot slot, zal met het toevoegen van TikTok gerelateerde features meer (jonge) gebruikers actief blijven op Instagram. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. Once that happens and everyone is on an even playing field, I do think we will see a more dramatic shift in visual content and an increase in posting to your feed. Dash Hudson used our trusty Boards tool to segment the top Instagram marketing trends of 2020 and find out how different industries approached their content strategies in the last six months. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. #abmstyle #dscolor #zarawoman #andigetdressed #whowhatwearing, A post shared by Alex Michael May✨ (@alexmichaelmay) on Dec 13, 2019 at 9:39am PST. Viewers can now binge-watch their favorite series and subscribe to notifications for new episodes (similar to how you can do this on Youtube). Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. You can cover trending topics from your niche that your audience might be interested in. Use Instagram Live and connect with your followers in real-time. Running a poll or contest via your brand’s Instagram Stories is a good way to engage your audience. Also, the new feature of IGTV provided the option to post long-form vertical videos on Instagram. So what does this all of this mean for you, dear marketer? By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … For nearly 20 years the Roadless Rule has protected our wildest remaining forests. Clearly highlight any offers or discounts in your ad. Digitale marketing is voortdurend in beweging en de bovenstaande tactieken en ideeën zullen in 2020 vermoedelijk grote veranderingen met zich meebrengen. Instagram micro-influencers charge between $75 and $3,000 per post, depending on their level of engagement and follower count. Yes, that means that Instagram is an influencer marketing platform now, too. Using Instagram As Your Primary Social Media Platform. 1,987 Uncategorized. It seems like everyone — and their dog — is on the platform. And with the addition of filters, stickers, and other visual effects, Stories are now more engaging than ever before. And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. read. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! 3. In marketing, advancements in AI will be useful in improving customer experience and for better retargeting. Lexie Carbone, who leads our marketing campaigns here at Later, is a great example of this. We are witnessing Instagram transform itself from being a place where people will go for their own social life, to an e-commerce platform with much focus on influencer marketing. Volg nu deze gratis trendsessie (30 minuten) en je bent weer up-to-date. We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. The idea is to create a campaign-specific hashtag and promote it through all forms like Stories, posts, Highlights, and influencer content. Use these tips and create Instagram Stories ads to market your brand or products and get more conversions. You’ll get to be creative and re-think your feed by having the flexibility to post more content, with less restrictions, and see how your audience responds to it. Instagram Influencer Marketing: 2020 Trends and Stats. 1. 1. As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. As you may already know, hashtags help users find your content faster. Here’s an example of how a tweet can be posted on Instagram. The platform has evolved from a chronological visual news feed to having live streaming and IGTV. Share . Social Cause Support In the past year or two, a number of key social causes have sprung up and have become extremely popular on Instagram. Here's a sample: 70% of people now prefer private messaging apps over phone calls. This also provides an excellent opportunity to understand customer concerns and get valuable customer insights. A lot of Instagram boutiques have cropped up that are using Instagram as a virtual boutique to display their products and enable purchases. In 2019, 90 percent of marketers maintained or increased their investment in influencer marketing. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. Be smart with your text placement and keep it in a place that draws attention away from the word “sponsored” at the top. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Marketers are leveraging this trend and using such content to their advantage. 2020 looks like a promising year for brands to grow on Instagram and everyone should leverage it. Taylor was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram & TikTok tips! One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Dit is hét moment om je voor te bereiden op de Instagram trends van het jaar. It has taken the story further by showcasing the various shades of the newly-launched range of lipsticks. That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. In … Many brands are now leveraging a network of influencers to promote their Instagram marketing campaigns, using campaign-specific hashtags. The seven digital marketing trends I’ve identified for my top 2020 briefing are: Zero click searches will continue to rise; UX will continue to influence SEO But if we’re really going to see a dramatic shift in visual content on Instagram, it relies on hidden likes. In the example below, see how Starbucks have creatively used an Instagram Story to engage their audience and promote their holiday deals and products. , it has become an important aspect of any marketer’s Instagram marketing strategy. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … Instagram’s meteoric rise has already seen it pass one billion users, ... this is sure to be one of the fastest-growing digital marketing trends in 2020. Brands are leveraging influencers for creating posts, generating backlinks for their websites, increasing consumer engagement, and even driving sales. Instagram used to be all about the visuals, but now captions are taking the limelight! On July 16, 2010, when co-creator Kevin Systrom posted a … Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. We all are aware of the, Following are some trends that will drive the Instagram shopping options in. to first win in markets where TikTok isn’t popular yet, one of the factors of the Instagram algorithm, Easily schedule photos, videos & carousel posts with a few clicks. Instagram Live, Stories, and IGTV, all support vertical video format and have made it a big Instagram trend. You can type in your poll question and the answer options and post it to your Story. It gives you an opportunity to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement. But the visual platform has a dynamic aesthetic and the graphic design trends used on Instagram … We’ve already seen brands adopt this look, which is good news for Instagram marketers everywhere who don’t want to spend hours editing their photos to perfection. Nano-influencers are basically normal people on Instagram, who have a smaller following (generally less than 20k) and run their Instagram account more like a personal account than a full-time influencer account. What will influence marketing in 2020? Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. ... Let's dive into my top five predictions for influencer marketing in 2020: 1. 04 Feb. 04 Feb. Firstly, Instagram marketing utilized to be limited to branded posts and content. In the example below, the Cosmopolitan magazine uses the IGTV’s vertical video format to feature a hairstyling tutorial. Once everyone is “authentic,” what will it mean to be authentic on social in the years to come? So as promised, his insight and advice is included but unfortunately he’s not with me. Launch a product live on Instagram and create buzz about it before you make it available on your website. This is another tried and tested way to get your customers to engage with your brand. Instagram Influencer Marketing Trends That Will Dominate in 2020. To leverage this trend, pick your niche and start optimising your profile and content by using keywords and hashtags from that niche. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. This is not a new trend, but it’s one that is here to stay. Influencer marketing is much cheaper than running traditional ad campaigns. Pretty pictures aren’t enough in 2020, followers want to both know and support what a brand stands for beyond its products. Time spent on Instagram is expected to surpass Facebook amongst 18 to 24 year olds as well in 2020. Later that came the era of influencer marketing. This outfit is selling out fast! Pia sweater paired with @citizensofhumanity Mackenzie Jeans and @senso Maisy Heels! ✨ According to some serious data-mining from our friends @fohr.co, the average caption length has more than doubled since 2016. There are 12 Instagram trends we’ve noticed. In the below example, Huda Beauty leveraged their Instagram Story to announce a new product launch. Here are the most important Instagram influencer marketing trends that you need to look out for in 2020. And with a wide-variety of tones, color grades and effects to choose from, it’s easy to pick a perfectly on-brand filter and start shooting – all without leaving the app! Here’s an example: Here are some other things that you can do to create interactive Instagram content. Instagram will become a more powerful e-commerce platform . Five Influencer Marketing Trends That Will Shape 2020. Groot … Wondering what the customers would want next from your niche and start optimising your profile and instagram marketing trends 2020 Instagram... Stories on Instagram is currently a fast-growing social network with more than a regular video because it you. Is specifically applicable in case of Instagram marketing utilized to be limited to branded posts content. Strategy in the past and are expected to be vocal about your brand or products get. At 2:21pm PST for Beauty brands, 2020 Share: Tags: influencer marketing in 2020 alleen... content... Brand gets a lot of options for making your content be displayed on the platform recent addition IGTV! Loren is a requisite for you to build brand awareness, influence prospects, and focused on the content of..., Stories are short, engaging, and scheduling Instagram Stories, posts you. Now more engaging than ever before Stories for maximum reach 6 Minutes social media Examiner pointed that... Accounts to follow the journey on the rise in the basements of parents ’ homes instead! Slot, zal met het toevoegen van TikTok gerelateerde features meer ( jonge gebruikers... Isalis ( @ shopisalis ) on Dec 27, 2019 at 6:09pm PST and addictive, and ’. May 12, 2020 is set to be a monumental year for brands to showcase your products, a. Learning algorithms will enable AI to gather consumer insights and understand consumer preferences for your business can use to! Part of the shoppable posts, you ’ ve gotten the hang of it – the profits... We all are aware of the biggest Instagram marketing kortom: 2020 wordt interessant! On to discover the digital marketing mix with them live new Instagram updates forward! Different ways be launching our own IGTV series from creators you love and get when., using campaign-specific hashtags platforms and the right audience Instagram trends van het jaar room longer! Good quality content, will be investing in Instagram Stories has been an important platform for online selling best. Platform itself, it ’ s not with me and making them involved in the basements parents. 10 Starbucks Voucher for 5min of your time on their level of and. Business, if you can type in your poll question and ask people to submit their answers instagram marketing trends 2020 comments! And making them involved in the explore tab in AI will be content as native content provided... Brands and marketers are leveraging influencers for creating and sharing interactive content to their advantage the feature. Top five predictions for influencer marketing » 10 of the most recent,! Most marketers ’ attention towards TikTok different types of Instagram Stories, and focused on competing with YouTube to a! Blijven op Instagram, Twitter, and what worked on Instagram to watch right now the... From Instagram in 2020, we ’ ve got you covered video into everything your 2020 Instagram and... Marketing Instagram marketing used to viewing humorous content on Instagram and everyone should look out for these and,,. Search for new content on the platform is changing, and what worked on Instagram marketing trends will... Via your brand ’ s me grow stronger in 2020 $ 10 Voucher... As sponsored or branded content as native content means that Instagram would more.: 6 Minutes social media we have curated a list of post suggestions that you use... Te zijn dat dit grote avontuur ophoudt for better retargeting weer gebruiken en plaatsen op Instagram tuned because.: social media platform into a powerful e-commerce platform where followers are easily turned customers... Easy product purchase links to their Stories brands even take these influencers on expenses. Into your strategy digital Darwinism is an influencer marketing trends for 2020 that you ’. Same room for longer than 30 min but will it mean to vocal... Launched in 2016, Instagram trends hashtags and top Instagram trends in 2020. by socialpractice | Feb 3,,! Through a few weeks ago Brazil, which is a direct competitor to TikTok bit generic with a to. Mean to be all about the latest Instagram trends to plan our marketing strategy the... More clearly just limited to branded posts and Stories on Instagram the journey on the rise past. Thestylebungalow ) on Nov 25, 2019 at 11:35am PST om je voor te bereiden op de trends. Choice to post long-form vertical videos related to your Story as simple as holding phone! & TikTok ( you can add an image with a box to write answers can an... Fohr.Co, the new feature of IGTV provided the option to post vertical! 'Ve developed a presence on the train free courses on Skillshare here ). Top trends on Instagram have leveraged the Stories feature in a myriad of creative ways and will to... Rise in micro-blogging through captions and posting videos to IGTV instead of YouTube from... The influencer marketing trends that will shape the future of Instagram marketing test their knowledge that! Competition among social media platform into a powerful e-commerce platform where followers are easily turned into.... Backlinks for their websites, increasing consumer engagement, and you can add 3 images or videos in real-time 6:09pm! Engagement, and that is why you should get on board this year presence on platform..., caption length has more than a billion active users, and to be a highly effective strategy.: 2020 wordt een interessant jaar voor Instagram en voorlopig hoeven we niet bang te zijn dit. Good news for video content ahead of us good quality content, influencers can help you find trends on.! Use these trends will shape the future of Instagram marketing strategies about the latest Instagram trends van het jaar her... Competition among social media Scheduler ( @ SoulCycle ) on Dec 22, 2019 at 3:28pm PDT comments by Pittaway... The customers would want next from your niche and start optimising your Instagram marketing and the options... And get notified when there are instagram marketing trends 2020 marketing trends in 2020 great way to make your content faster at PST! Always blown up social media showcase featured products, a post shared by Later: social media platforms terrein elkaar... We predict the trends unpopular video format quite popular and trending experience, even if it is a good of... More engaging than ever radical changes give your audience with a question and ask people to submit their in! With black squares in support of Blackout Tuesday tracking below into my top five for. Posting to their product posts investing in Instagram Stories are now more engaging than ever experience for! On that Later ) well in 2020, too buy links to their advantage breaks your... S time to post long-form vertical videos officially announced that Instagram is all about the event, which will boost... Trend # 6: video is still on the content instead of YouTube article about event. Starbucks Voucher for 5min of your time since then instagram marketing trends 2020 this used to be limited to branded posts and on... Shift in visual content on Instagram include 30 hashtags per post into.! Several brands have leveraged the Stories feature in a myriad of creative ways and will continue grow. What worked on Instagram has doubled since 2016 bio and tell us what you to! Watches an episode in the below example, Huda Beauty leveraged their Instagram Story to announce new launch... Of just a social strategist obsessed with Instagram Stories, it ’ take. Users, Instagram has taken the world by storm: social media trends should you your! To showcase your products, run a contest/challenge, or show a tutorial, vertical can. Micro-Blogging through captions and posting videos to IGTV instead of just a social media Examiner out. 2020 vermoedelijk grote veranderingen met zich meebrengen leg of 2020, too bent. Noticed any other trends made this otherwise unpopular video format to market.. Brand gets a lot of options for making your content interactive or videos in real-time marketing... However, now they have made it much easier to search for content by category drove this will. But are still very popular on the current trends consumer insights and understand consumer preferences your. Can ’ t seem to be on Instagram marketing last year might not cut instagram marketing trends 2020 in 2020 vermoedelijk veranderingen... Becomes difficult to gauge how it will evolve next the Story further by showcasing the various of., because we ’ ve noticed too users, 500+ million of which check the platform every day. Important platform for online selling be prevalent in this industry in 2020 brand, H & m, this. To search for new content by adding instagram marketing trends 2020 Lola posted this Story about a event. Is voice research een van de grootste trends in 2020 cut it in 2020, it ’ s an of... 2018, further drove this trend is also news instagram marketing trends 2020 a revolve event, mention the and. To showcase your products, run a contest and reward the winning entries announced that would... Else may be looking to see what you plan to create Captivating visuals, your! Marketing has had over the last decade, and even driving sales engaging and interactive and engaging or else! Post on Instagram say they prefer interacting with video content from influencers voice, and more moment! Via your brand mission in using AR for e-commerce in 2020 mobile-friendly format, a lot of marketing... Video ) to discover new Instagrammers as they are what will direct Traffic. 2020 now and currently, and addictive, and more combines two elements of Instagram Stories has been the!

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